This summer, the UK government announced that children won’t be on social media until they’re 16. That tells us what they can’t do. Futurehood is about what they can do.
Search for “digital advice for parents” and most of what comes up is about online safety, with little aimed at primary-age children. Online safety matters at any age, and we’ll be covering it at Futurehood. But it’s only part of the story.
Our focus is on a broader, more positive question: as parents of primary-age children, what can we do now to equip our children to thrive in a future that is inevitably digital? For us, a big part of the answer is helping them make things with technology, not just consume it.
We’ll cover the social media ban, how to get started with making things together, kids and AI, screen time, and much much more.
We’re excited to get going. In the meantime, here are two pieces we found fascinating:
I’m a father of three who studies the impact of artificial intelligence: this is what parents need to know about AI - Daniel Susskind
Daniel Susskind is a well-known economist, writer, and authority on all things AI. His personal take on his young children’s interactions with AI, coupled with his thoughtful guidance on how to prepare children for a wildly different future, is essential reading for any parent.
I’m a pediatrician. Loss of human connection is the biggest threat to kids, not AI - Megan Moreno
Another AI-focused article from someone who knows what they’re talking about: in dealing with children’s tech use, paediatrician Megan Moreno highlights the power of communication and curiosity over criticism and fear.
One favour: hit reply (or leave a comment) and tell us how old your children are and the one tech question you’re stuck on. It shapes what we write next. And if you know a parent who’d find Futurehood useful, please pass it on.

